I have long felt that the creative and healthcare industries are like kids and white carpet. They just don't seem to go together. It was the last place you might find a talented illustrator, web designer or art director. No right minded creative talent comes out of design school or an interactive program yearning to work in health insurance. I sure as hell did'nt. My dreams like most in the industry, revolved around finding shiny new design projects. You know, the projects you keep in your hip pocket that revolve around a brand that everyone knows. As a creative professional, I don't think those thoughts ever go away. But our goals and aspirations do evolve.

This is why I enjoy my creative role so much in healthcare. We learn that being creative is not about our portfolio, but more about the work and it's impact on our audience. Healthcare is in true need of a very large creative impact. It needs the help of people who tell stories with pictures, photography and type. We need the help of multimedia professionals, writers, web designers, information architects, and creative directors. Not sure if you noticed lately, but healthcare in the United States is a real mess. It lacks true direction, inspiration, and creativity from professionals who are hired to deliver just that.

How could your talent help reduce the tyranny of the healthcare system?